Doe · PSA car talker · v4: hook H3, stop-reframe from a dog-snacks ad

102s · 7 additions (4.1 a minute) · 17.8 s with something on screen (17% of the clock) · captions re-burned with the words under every overlay dropped, so no caption line touches a picture

The hook

“Stop putting these popular deodorants on your underarms. Skin can't tell us when something's wrong, so it shows us.”

  • Picked from the hook library (copy-hub/hooks, recorded in ports.jsonl), voiced in the body’s own belt voice with the body’s next line in the same TTS call so the read flows into it, loudness-matched to the body track, lip-synced on InfiniteTalk, 480p.
  • The brand BEFORE/AFTER lands on the word that names it (shows at 5.69s) and never before.
  • Everything after the hook is the v2 edit shifted by the hook delta: cutout stick on niacinamide and on the reveal, the before/after on the photo line, guarantee and site stickers at the close.

The edit track

  • 0.0-5.59s sticker hook-h3 (5.6 s)
  • 5.69-7.35s overlay before-after (1.7 s)
  • 42.65-44.15s overlay stick-cutout (1.5 s)
  • 58.95-61.45s overlay stick-cutout (2.5 s)
  • 84.35-86.35s overlay before-after (2.0 s)
  • 93.25-95.25s sticker guarantee (2.0 s)
  • 98.75-101.25s sticker site (2.5 s)

The cut follows the measured pattern in research/callout-pattern-20261106/PATTERN.md through plan-v4.json and records the hook port in copy-hub/hooks/ports.jsonl.

Contact sheet: every overlay at its midpoint, and the empty beats between

contact sheet