Kalp asked for a rip of Goda's ads, the Silk Body Oil above all, because a body product you apply that promises a visible result sells the same way as Doe's deodorant.
Conditions on every number below. [OBSERVED, market], pulled 2026-11-08. These are ad counts and public engagement (likes, comments, shares), not spend, impressions or sales. One advertiser (Goda) runs every page counted here, so page counts measure its distribution, not a market. The Ad Library pull is capped (400 rows for "goda.co" across all countries and statuses, 200 for "silk body oil" US active), so it is a sample. The AdSpy pulls are capped at 200 photo and 300 video ads per sort, and AdSpy's own docs say a domain search is not a census. Re-cut counts ("cuts") count ads carrying one script, a proxy for what the advertiser keeps paying to remake. A number here can refute a Doe premise; it cannot make a Doe move tested. Doe's own results sit in offers/doe-deodorant/LEARNINGS.md [EVIDENCED, ours].
| source | what | count |
|---|---|---|
FB Ad Library (adlib/query-goda-co.jsonl, adlib/query-silk-body-oil.jsonl) |
every ad whose text or link carries goda.co, plus "silk body oil" US active | 587 ads, 529 link to Goda, 229 active |
AdSpy by destination goda.co, photo, by likes and shares (../../adspy-top/goda-co-2026-11-08.md) |
ranked by likes + comments + shares | 209 photo ads |
AdSpy by destination goda.co, video (../../adspy-top/rip-goda.co-video-2026-11-08.json) |
ranked by engagement | 362 videos, 361 transcribed |
Script clustering (goda_scripts.json, silk_scripts.json) |
one row per script, re-cuts grouped | 234 scripts: 79 silk oil, 96 perfume for her, 59 cologne for him |
Ad Library door videos (doors_tr/) |
the ashy / dark-spot and GLP-1 videos AdSpy did not hold | 18 transcribed |
Frames (frames/_sheet*.jpg), statics (img/sheet*.jpg, 41 full-size) |
what is on screen | 34 videos, 41 statics |
Product split of the 529 Goda-linked ads: Silk Body Oil 319 (incl. crepey-skin, -ba, -cc pages) · Goda For Her perfume 142 · Goda For Him 53. Format: video 229, DCO 174, image 125.
Same ad, many "people". Silk oil ads by page: Over 40 & Fabulous 144+ · Dr Lila Merrit 60 · Goda Perfume 39 · Natasha Knows Scents 27 · Emily The Fragrance Girl 13 · Goda 9 · YiayiaEleni 6 · Steve The Perfumer 5 · Jake - The Modern Man (GLP-1). Each page name is a buyer or an authority: the 40+ woman, a doctor, a scent girl, a Greek grandma. The page name does the first job of the hook before a word is read.
Geo (AdSpy, 209 photo ads): US 100, Canada 65, Australia 41, UK 15, Germany 14, NZ 9.
Body copy that opens "Dryness, saggy and crepey skin... I struggled with it all for years until I realized I was doing it all wrong" 😨 runs on 129 Ad Library ads (114 active, oldest 298 days) and on most of the top 50 AdSpy photo ads (top single ad 32,450 likes, 3,056 shares). Two lengths exist.
Short version, verbatim, the beats in order: 1. Quote hook with the three symptom words and the confession: "I struggled with it all for years until I realized I was doing it all wrong" 😨 2. The daily failed ritual: "Every morning, I'd slather on another cream, hoping this would be the one. By noon, my skin was back to its crepey, wrinkled self." 3. The feeling: "It wasn't just frustrating—it made me feel like my body was aging faster than me 😨" 4. The swap and result: "Now with Goda Body Oil, my aging skin finally feels nourished, firm, and silky smooth—like the problem was never there! 😍" 5. The call: "✨ If you're tired of wasting money on products that don't deliver, it's time to make the switch!"
The long version adds the bathroom-cabinet line ("I had a bathroom cabinet full of body lotions and creams. You name it, I tried it."), the body parts and the hiding ("The worst parts were my upper arms and chest - areas I used to love showing off. I switched my wardrobe to hide these 'problem areas,' thinking this was just part of getting older."), then the same turn.
Headline under it: "Visibly Firmer & Glowing Silky Smooth Skin 😍" / "From dull to radiant—firmer, smoother skin in every touch 😍".
The image under the top-engagement control is the offer, not the problem. The five highest-engagement silk photo ads show two oil bottles plus a FREE perfume bottle ("BUY 2 GET 2 FREE SIGNATURE SCENT", "2025 PRICE IS BACK", ingredient chips and "LIMITED TIME ends tonight"). The story lives in the primary text; the picture shows the deal. See adspy_img/sheet.jpg (AdSpy crops, triage only; the full files come from the FB posts in the Eagle filing run).
cuts = how many separate ads carry the same script; a script cut many times is one they keep paying to remake.
| family | cuts / engagement of rep | opening line (verbatim) | on screen |
|---|---|---|---|
| Sale-ending closer | 10 cuts, 41,722 · 5 cuts, 1,425 | "This is going to be the last day to get it for crazy prices like this." | three bottles on a table, "50% OFF SALE · 4 HOURS LEFT" sticker, no person |
| Older-woman podcast endorsement | 7 + 5 + 5 cuts, up to 26,472 | "I'd encourage every single woman to use an unrefined organic body oil." | grey-haired woman at a podcast mic, cut with arm, belly and chest before/after B-roll and 3-4 other women holding the bottle |
| "Glows" girlfriend testimonial | 5 cuts, 42,595 | "If you want skin that actually glows, you need to be using an organic body oil." | many different women each delivering one line to camera with the bottle; pool, bathroom, pink studio |
| Husband objection | 5 cuts, 30,241 (+ 7,445 single) | "My husband told me to stop using this, so I bought three more." | text-on-video hook, couple shot, oil on skin, the PDP screenshot with the bundle, "I paid full price" |
| Mechanism explainer, "don't buy until" | 6 cuts, 24,197 | "Don't just buy go-to-silk body oil without understanding what happens the second you apply it." | podcast grandma, oil drop on skin, evening primrose field, skin-layer animation, a man's arm round her at the end |
| Day-by-day time lapse | 3 cuts, 18,816 · 2 cuts, 5,013 · GLP-1 version | "This is what happens when a woman uses Gouda Silk Body Oil for 30 days." / "If a 55-year-old woman used ... for the next 60 days" | one word of caption per shot over a run of before/after crops: DAY 7, Before/After hands, legs, belly |
| Third-person case story | 3 cuts, 1,980 | "A woman asked me, Barbara, did those results really come from just an oil in just three weeks?" | AI-looking 56-year-old in a black dress walking, the podcast grandma, a woman in a surgical cap |
| Root-cause authority | 3 cuts, 7,605 | "She used to have beautiful arms, but then she started hiding them because of this crepey, sagging skin." | an elderly traditional-medicine doctor in a herb shop, skin-layer inserts |
| Ingredient roll call | 2 cuts, 6,681 | "Rosehip oil smooths the crinkled, paper-thin skin on your arms and neck." | ingredient macro shots |
| Mother's arms | 2 cuts, 5,279 | "Look at your mother's arms, or your grandmother's." | close-ups of old crepey arms, the podcast grandma, Before/After |
| Counterfeit warning | 3 cuts, 24,083 (perfume) · singles for oil | "Before you buy the Goda for her perfume, you need to hear this." / "This is fake, this is fake, and this one, definitely fake." | founder "at our warehouse", fake listings on a laptop, the PDP bundle screen |
| Ranking the competitors | single, recent | "These are the five firming body treatments I tested on my ... celebrity clients over 40" | presenter scoring Olay, Crepe Erase and others x/10, Goda wins |
| Celebrity secret | single | "At 58, Nicole Kidman's neck and chest look 30 years younger." | celebrity and royal imagery |
| Revenge drama (AI animated or AI live action) | many singles, newest | "My ex-husband stood behind me in the checkout queue last week." / "This is me at my ex-husband's wedding" | Pixar-style or photoreal AI characters, mirror moment, the crepey arm, the oil, the comeback |
Other hooks that recur once each: "I'm hiding this oil from my sister because she'll steal it like everything else." · "I only bought this for the free gift, but now I'm obsessed." · "Your hands are literally giving away your age and hand cream is making it worse." · "So this body oil showed up today and I'm testing it on my crepey arms right now." · "If you struggle with dry, creepy skin, you need to stop believing these dangerous myths."
13 active video ads, all launched in the last six weeks, almost all from the "Natasha Knows Scents" page, landing on silk-body-oil-ba and reverse-2. Primary text: "“Nothing I used could keep my skin from looking ashy…” 😩 / Lotions gave me moisture for a few hours. Other oils gave me shine but the dryness, uneven tone, and stubborn dark spots were still there. / Then I started using Goda Silk Body Oil right after my shower while my skin was still damp… and THAT changed everything." Bullets: "✨ Helps soften dry, ashy looking skin / ✨ Targets the look of stubborn dark spots / ✨ Locks in moisture for an all-day glow".
The videos are AI-made drama stories about a husband who stopped looking at her, a cheating ex at a wedding, a cruise she spent under a towel "too embarrassed to wear a swimsuit, or show my dar[k]...", a pastor, a doctor. Openers: "I almost lost my husband this summer on a cruise ship" · "My husband wouldn't even touch me unless the lights were pitch black." · "One night I put on lingerie for my husband." · "I ran into my baby daddy on Halloween with the b**** he left me for". Frames: frames/_sheetB0-B2.jpg.
Read: Goda found a second avatar for the same bottle, gave it its own page, its own story world and its own lander, and is scaling it now.
Doe facts used here: the B2G1 $40 ladder carries the orders (15 of 30), video to the PDP sells and the listicle did not, swap08 "I hate to brag…" is the one judged winner, statics got $44 and were never judged (offers/doe-deodorant/LEARNINGS.md). The buyer hides her arms, keeps them down, skips sleeveless, and has tried lemon, baking soda, scrubs and acids (MARKET-MAP.md §4-6).
| Goda move | Doe version (structure only; copy gets ported from the donor line, nouns swapped) | why it fits |
|---|---|---|
| The control story (§2): symptom quote → failed daily ritual → "by noon it was back" → feeling older/different → switch → "tired of wasting money... make the switch" | Port the short version to her: the failed ritual is the scrub, lemon or acid; the "back by noon" beat is the dark patch still there; the hiding beat is the arms down and the sleeveless top left in the drawer. Run it as primary text under an offer image | Same buyer psychology (tried everything, hides a body part, blames herself); proven for ~300 days on 7 pages |
| Offer image under long story text (§2) | B2G1 image (three sticks, one marked FREE, the guarantee seal) under the ported story | Their top-engagement photo ads are this pairing; Doe's ladder already exists and carries AOV |
| Free second product as the gift (§5) | Doe already sells lashes; a free lash item on the 2- or 3-stick rung is the same move | Lets the gift do the urgency without a deeper discount. Needs the client's yes |
| Split before/after, bottle on the seam, two labels (§4.2) | Underarm before / after Doe, stick on the seam | Doe's result is hard to see day to day; one frame shows it. Needs real customer photos or client-approved images |
| Handwritten rant + hand holding the product (§4.1) | Same set-up with Doe's stick; the line ported from "F*CK YOUR LOTIONS!!! This is the ONLY THING that ..." with Doe's nouns | Cheap to shoot, many seasonal swaps (summer, wedding, swimsuit) |
| Reframe card "You don't have a X problem, you have a Y problem" (§4.4) | Doe's villain is repeated irritation from shaving and harsh products (brief §1) | Matches the brief's "absolve first, then the how" |
| Husband objection hook (§3) | Port "My husband told me to stop using this, so I bought three more." | 30k engagement, 5 re-cuts; a talker line, fits the InfiniteTalk car talker |
| Sale-ending closer video (§3) | A last-day closer for B2G1, three sticks on a counter, timer sticker | Their most re-cut silk script; Doe needs a BOF ad for warm traffic |
| Persona pages (§1) | Run swap08 from 2-3 pages named for Doe's sub-avatars once it is re-funded | Scaling lever for a winner (card [[white-what-whitelisting-is-a]]); not a test lever |
| The ashy / dark-spot door (§6) | The cruise/swimsuit and "lights off" drama openers are aimed at the exact Doe wound (dark skin she hides from her partner) | Goda is scaling it this month for a darker-skinned 40+ buyer, the same woman as Doe's persona 01/03 |
adspy_fullmedia.py), per the adspy skill.swipes/brand-rips/goda-20261108/: adlib/ (raw Ad Library pulls, goda_linked.json) · goda_scripts.json · silk_scripts.json · transcripts/ (340) · doors_tr/ (18) · img/ (41 statics + sheet0-1.jpg) · adspy_img/ · frames/ (34 frame grids + _sheet*.jpg) · file_ids.txt (99 ads going to Eagle "Brand rip — goda (2026-11-08)") · fullmedia.log.
