For review before any spend. Each table is one Color Wow brand video: their line, the line our new actors will say, the second it starts, who says it, and where the claim comes from. Rows marked FLAG need your call. The original videos are on the Money Mist gallery (Color Wow's own account section).
Ebb — Leave-In Detangling Tonic | Money Mist brand-7 video port (2026-11-05)
Spoken product name, one short speakable form used on every ad: the Ebb Tonic (said "the Ebb Tonic").
Claim rule: a Money Mist claim with a true Ebb fact doing the same job takes that Ebb fact; a claim with no Ebb fact is kept in place and flagged for Kalp, never dropped or softened here. Every spoken clinical claim (21% stronger, strengthens, reduces heat damage) rides on the client's single-use study (Intertek Korea, 20 participants, Feb 2026, marked DRAFT) and owes the disclaimer super that the report flags without wording.
Ad 01 — hero, presenter + model, studio (38 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| If your hair is broken and damaged, I'm going to show you how to fix it. | If your hair is broken and damaged, I'm going to show you how to fix it. | 0.00 | stylist | verbatim |
| Color Well Money Mist, my favorite product. | The Ebb Tonic, my favorite product. | 2.82 | stylist | brand noun (Whisper misheard Color Wow as "Color Well") |
| All you need to do is spray. | All you need to do is spray. | 5.28 | stylist | verbatim |
| Instantly has an amazing shine and to touch it, it feels like silk. | Instantly has an amazing shine and to touch it, it feels like silk. | 6.70 | stylist | shine = brand "instant slip + shine"; silk and shine subjective |
| And the best part about Money Mist is you don't need to blow dry to see the results. | And the best part about the Ebb Tonic is you don't need to blow dry to see the results. | 10.22 | stylist | brand noun; air-dry result supported ("without the heat") |
| But for today, I'm going to show you the after, so we're going to blow dry. | But for today, I'm going to show you the after, so we're going to blow dry. | 13.72 | stylist | verbatim |
| See how incredibly shiny the hair is? | See how incredibly shiny the hair is? | 16.54 | stylist | verbatim |
| And that's just from blow drying. | And that's just from blow drying. | 18.52 | stylist | verbatim |
| It also feels so rich and luxurious. | It also feels so rich and luxurious. | 19.96 | stylist | verbatim (subjective feel) |
| Not only does it look so much stronger and shinier from the outside, | Not only does it look so much stronger and shinier from the outside, | 22.96 | stylist | stronger = tonic "strengthens"; disclaimer |
| it actually reduces breakage by 69%. | it actually makes hair 21% stronger after a single use. | 26.26 | stylist | MAP: 69% breakage has no Ebb fact, mapped to the tonic's 21% tensile-strength stat; disclaimer |
| dry broken hair into strong healthy locks. | dry broken hair into strong healthy locks. | 30.12 | stylist | strong = tonic "strengthens"; disclaimer |
| For anyone that bleaches the hair or does heat styling then money mist is for you. | For anyone that bleaches the hair or does heat styling, then the Ebb Tonic is for you. | 33.54 | stylist | brand noun; colour-safe and heat-damage audience supported |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| How to fix broken, damaged hair! 🥺 | 0.0 | 16.5 |
Ad 02 — dad at the pool, tangled kid hair (42 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| Who can relate to this summer hair? | Who can relate to this summer hair? | 0.00 | dad | verbatim |
| then you need Money Mist. | then you need the Ebb Tonic. | 2.13 | dad | brand noun |
| It's an ultralight leave-in detangler that when you spray it through the hair, it literally melts through those tangles. | It's a lightweight leave-in detangler that when you spray it through the hair, it literally melts through those tangles. | 3.96 | dad | "lightweight" = tonic; detangler = "Detangling Tonic / instant slip". Whisper mis-transcribed "melts. three those tangles"; true line per beat map |
| Just look at that, it's absolutely insane. | Just look at that, it's absolutely insane. | 14.67 | dad | verbatim |
| So let me show you again in real time. | So let me show you again in real time. | 16.63 | dad | verbatim |
| Look, you just spray it into your tangles. | Look, you just spray it into your tangles. | 18.47 | dad | verbatim |
| And just brush. | And just brush. | 23.43 | dad | verbatim |
| And instantly that hair that was so tangled before, it literally just melts through. | And instantly that hair that was so tangled before, it literally just melts through. | 24.91 | dad | verbatim (detangling demo) |
| And the hair is transformed. | And the hair is transformed. | 31.81 | dad | verbatim |
| Look, it's shiny. | Look, it's shiny. | 33.37 | dad | shine supported |
| This has also got heat protection. | This also helps reduce heat damage. | 34.35 | dad | MAP: heat protection mapped to the tonic's heat-damage claim; disclaimer. Ebb's data covers heat-damage reduction rather than forward heat protection |
| It's strengthening. | It's strengthening. | 35.71 | dad | tonic "strengthens"; disclaimer |
| If tangles are your issue this summer, you need money mist. | If tangles are your issue this summer, you need the Ebb Tonic. | 37.09 | dad | brand noun |
| Trust me, it's a game changer. | Trust me, it's a game changer. | 40.21 | dad | verbatim |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| TO THE SUMMER | 0.0 | 2.0 |
| THE EBB TONIC. (product card; donor said "MONEY MIST.") | 2.1 | 3.9 |
Ad 03 — stylist + model, studio (42 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| If your hair's broken, I'm going to show you how to fix it. | If your hair's broken, I'm going to show you how to fix it. | 0.00 | stylist | verbatim |
| All right, you guys want to see the magic? | All right, you guys want to see the magic? | 2.40 | stylist | verbatim |
| The new Color Wow Money Mist. | The new Ebb Tonic. | 4.06 | stylist | brand noun |
| This stuff is amazing. | This stuff is amazing. | 5.50 | stylist | verbatim |
| Look how it instantly makes the hair shiny and glossy. | Look how it instantly makes the hair shiny and glossy. | 6.58 | stylist | shine supported |
| And honestly, to touch it, it's like night and day. | And honestly, to touch it, it's like night and day. | 9.28 | stylist | verbatim (subjective) |
| It feels like silk. | It feels like silk. | 11.90 | stylist | verbatim (subjective) |
| The best thing about the Money Mist is you do not need to blow dry the hair to see the results. | The best thing about the Ebb Tonic is you do not need to blow dry the hair to see the results. | 12.68 | stylist | brand noun; air-dry supported |
| But for today, I'm going to show you the after. | But for today, I'm going to show you the after. | 16.60 | stylist | verbatim |
| So we're going to blow dry. | So we're going to blow dry. | 18.48 | stylist | verbatim |
| As you can see how amazingly shiny it is just from blow drying the product in. | As you can see how amazingly shiny it is just from blow drying the product in. | 19.56 | stylist | shine supported |
| It feels rich and luxurious. | It feels rich and luxurious. | 24.26 | stylist | verbatim (subjective) |
| Not only does it look so much stronger and shiny from the outside, | Not only does it look so much stronger and shiny from the outside, | 26.40 | stylist | stronger = "strengthens"; disclaimer |
| this breakage by 69% | it makes your hair 21% stronger after a single use, | 30.00 | stylist | MAP: Whisper mis-transcription of "reduces breakage by 69%"; no Ebb fact, mapped to the 21% tensile-strength stat; disclaimer |
| so anyone that has bleached hair anyone that has heat styling on their hair you need money misting your life | so anyone that has bleached hair, anyone that has heat styling on their hair, you need the Ebb Tonic in your life | 31.86 | stylist | brand noun ("money misting your life" = "Money Mist in your life"); colour-safe and heat audience supported |
| to transform your hair from dull and dry to hydrated and nourished in one simple spray. | to transform your hair from dull and dry to smooth and shiny in one simple spray. | 36.78 | stylist | MAP: hydrated and nourished (no tonic fact), mapped to smooth and shiny (80% smoother plus shine); one spray supported |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| If you struggle with breakage & heat damage... listen up!! 🤫 | 0.0 | 2.7 |
Ad 04 — air-dry routine, model's back + stylist's hands, female voiceover (25 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| If you like to air dry your hair, but it always looks puffy and frizzy like this, | If you like to air dry your hair, but it always looks puffy and frizzy like this, | 0.00 | hands/voice | verbatim; air-dry and frizz supported |
| there's one routine that's going to fix that for you and make your life so much easier. | there's one routine that's going to fix that for you and make your life so much easier. | 3.28 | hands/voice | verbatim |
| And that routine is just one product, and that's Money Mist. | And that routine is just one product, and that's the Ebb Tonic. | 5.88 | hands/voice | brand noun |
| It's a lightweight leave-it conditioner that you just spray all over your hair, put a brush through it, | It's a lightweight leave-in that you just spray all over your hair, put a brush through it, | 8.02 | hands/voice | "leave-it" = "leave-in" (Whisper); rendered "leave-in" (the tonic is a leave-in, separate from Ebb's Conditioner SKU) |
| and you can just see how instantly it detangles and brings shine and hydration into the hair. | and you can just see how instantly it detangles and brings shine and slip into the hair. | 12.18 | hands/voice | MAP: hydration (outside the tonic's claims), mapped to slip (hero "instant slip"); detangles and shine supported |
| And the best part about it is that this is literally all you do. | And the best part about it is that this is literally all you do. | 17.10 | hands/voice | verbatim |
| You just spray it in, and then you're good to go. | You just spray it in, and then you're good to go. | 19.32 | hands/voice | verbatim |
| You can let your hair air dry with it in. | You can let your hair air dry with it in. | 20.96 | hands/voice | air-dry supported |
| Your hair will be hydrated and shiny without the heat. | Your hair will be smooth and shiny without the heat. | 22.42 | hands/voice | MAP: hydrated mapped to smooth (80% smoother); shine and "without the heat" supported |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| natural air dry routine 😫 | 0.0 | 7.8 |
Ad 05 — stylist + model, before/after, studio (24 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| If you want to take your hair from this to this with just one product, keep watching. | If you want to take your hair from this to this with just one product, keep watching. | 0.00 | stylist | verbatim |
| Dry, crusty ends to silky, smooth, hydrated hair. | Dry, crusty ends to silky, smooth, shiny hair. | 4.06 | stylist | MAP: hydrated mapped to shiny (shine supported); silky and smooth = 80% smoother |
| The magic here is ColorWow's Money Mist. | The magic here is the Ebb Tonic. | 7.28 | stylist | brand noun |
| Now this all-in-one leave-in conditioner defrizzes, reduces breakage, has UV and heat protection, plus adds insane shine. | Now this all-in-one leave-in defrizzes, strengthens, has UV and heat protection, plus adds insane shine. | 9.26 | stylist | KALP RULE NEEDED. defrizzes = reduces frizz (supported); "reduces breakage" mapped to strengthens (supported, disclaimer); shine supported. The tonic claims report carries no UV fact, and its heat result covers damage reduction rather than forward heat protection, so the donor words "has UV and heat protection" are kept in place and flagged. Confirm UV and heat-protectant data, or cut "UV" and reword "heat protection" |
| The great thing about this product is you can either air dry or use heat. | The great thing about this product is you can either air dry or use heat. | 16.12 | stylist | air-dry and heat-styling both supported |
| So if you want to fix broken hair and have healthier hair, this leave-in is for you. | So if you want to fix broken hair and have healthier hair, this leave-in is for you. | 19.12 | stylist | verbatim |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| Broken & damaged hair? Here's how to fix it! | 0.0 | 3.8 |
Ad 06 — music-only before/after montage, no voiceover (18 s)
Donor 06 carries no voiceover, because only a Portuguese song plays over it, so no spoken line is ported and only its burned-in on-screen text carries across.
| Donor on-screen text | Ported for Ebb | Start s | End s | Flag |
|---|---|---|---|---|
| What my hair used to look like.... 🥺🥺 | What my hair used to look like.... 🥺🥺 | 0.0 | 5.0 | verbatim |
| #colorwowteammember | #ebboceanclub | 0.0 | 3.0 | brand swap; confirm whether Ebb runs a team-member or affiliate tag to honor instead |
| What it looks like now 😍 | What it looks like now 😍 | 5.0 | 15.4 | verbatim |
| ALL thanks to this duo 😍🥰 | ALL thanks to this duo 😍🥰 | 15.4 | 18.5 | KALP RULE NEEDED. The donor ends on a two-product reveal (Dream Coat plus Money Mist), and this port is single-product (the Tonic). Keep "duo" and show an Ebb pair (Shampoo plus Tonic, or the Good Hair Anywhere Travel Kit at 29 dollars), or change the card to a single-product line. Kept in place pending Kalp |
Ad 07 — stylist + wet tangled client after the shower (23 s)
| Donor line (Money Mist) | Ported for Ebb | Start s | Speaker | Claim source / flag |
|---|---|---|---|---|
| Does your hair tangle after the shower? | Does your hair tangle after the shower? | 0.00 | stylist | verbatim |
| Ow. | Ow. | 2.10 | client | verbatim |
| Let me put you onto money mist. | Let me put you onto the Ebb Tonic. | 2.70 | stylist | brand noun |
| More than just the detangler, it's actually a heat protectant, strengthens and adds shine and defrizzes your hair at the same time. | More than just a detangler, it reduces heat damage, strengthens and adds shine and defrizzes your hair at the same time. | 4.26 | stylist | MAP: heat protectant mapped to reduces heat damage (supported, disclaimer); strengthens (disclaimer); shine and defrizz supported |
| You just spray it in. | You just spray it in. | 11.00 | stylist | verbatim |
| damp hair right after the shower. | damp hair right after the shower. | 12.62 | stylist | verbatim |
| and watch the brush melt through those tangles instantly. | and watch the brush melt through those tangles instantly. | 14.78 | stylist | detangling supported |
| Guys, if your hair is tangling after the shower, you need money mist. | Guys, if your hair is tangling after the shower, you need the Ebb Tonic. | 19.13 | stylist | brand noun |
On-screen text (burned-in):
| Text | Start s | End s |
|---|---|---|
| Does your hair tangle after the shower? (top) | 0.0 | 2.6 |
| Tangled & matted hair?! You need this! (bottom) | 0.0 | 2.6 |
| Ow. Let me put you on to the Ebb Tonic. (top card; donor said "money mist") | 2.7 | 4.4 |
Flags for Kalp (one list)
- UV protection (Ad 05 at 9.26 s). The tonic claims report carries no UV fact, and its heat result covers damage reduction rather than forward heat protection. The donor words "has UV and heat protection" are kept in place and flagged for your call. Confirm UV and heat-protectant substantiation, or cut "UV" and reword "heat protection".
- Two-product duo (Ad 06 at 15.4 s). The donor's final card reveals a two-product duo, and this port is single-product (the Tonic). Either show an Ebb pair (Shampoo plus Tonic, or the Travel Kit at 29 dollars) under the kept "duo" card, or change the card to a single-product line.
- 69% breakage mapped to 21% stronger (Ads 01 at 26.26 s, 03 at 30.00 s). Money Mist's "reduces breakage by 69%" has no Ebb equivalent, so it is swapped to the tonic's clinical "21% stronger after a single use". Confirm this is the stat you want spoken.
- Heat protection mapped to heat-damage reduction (Ads 02, 05, 07). "Heat protectant" and "heat protection" are rendered as the tonic's supported "reduces heat damage". A true heat-protectant claim would need separate substantiation.
- Disclaimer super. Every spoken clinical claim (21% stronger, strengthens, reduces heat damage) rides on the single-use Intertek Korea study (20 participants, Feb 2026), which the claims report marks DRAFT and flags for use with a disclaimer without wording one. The on-screen disclaimer line is owed from you or legal before launch.
- Hashtag (Ad 06). "#colorwowteammember" is swapped to "#ebboceanclub"; confirm there is no Ebb team-member or affiliate hashtag to use instead.
- Whisper misheard, reconstructed from context and the beat map. Ad 02 at 3.96 s reads "melts through those tangles" (Whisper wrote "melts. three those tangles"); Ad 03 at 30.00 s reads "reduces breakage by 69%" (Whisper wrote "this breakage by 69%") and at 31.86 s reads "Money Mist in your life" (Whisper wrote "money misting your life"); Ad 04 at 8.02 s reads "leave-in" (Whisper wrote "leave-it").
Removals (declared)
Every donor line is ported one-for-one in donor order; nothing is silently cut. The deltas below are brand-noun swaps and offer-forced claim-maps, each already itemized in "Flags for Kalp" above. They are listed here so the removal ledger carries them.
| item | class | reason |
|---|---|---|
| Color Well Money Mist | entity | offer-forced: brand noun swapped to "the Ebb Tonic" (Whisper misheard Color Wow as "Color Well") |
| Color Wow Money Mist | entity | offer-forced: brand noun swapped to "the Ebb Tonic" |
| ColorWow's Money Mist | entity | offer-forced: brand noun swapped to "the Ebb Tonic" |
| Money Mist | entity | offer-forced: brand noun swapped to "the Ebb Tonic" |
| money misting your life | entity | offer-forced: Whisper mis-transcription of "Money Mist in your life"; rendered "the Ebb Tonic in your life" |
| reduces breakage by 69% | numeral | offer-forced: no Ebb 69%-breakage fact; replaced with the tonic's clinical "21% stronger after a single use" (Ads 01, 03) |
| has heat protection | claim | offer-forced: rendered as the tonic's supported "reduces heat damage" (Ad 02) |
| heat protectant | claim | offer-forced: rendered as the tonic's supported "reduces heat damage" (Ad 07) |
| has UV and heat protection | claim | compliance: no Ebb UV fact; donor line kept in place and flagged for Kalp (Ad 05) |
| hydration | claim | offer-forced: no tonic hydration claim; rendered as "slip" (Ad 04) |
| hydrated and nourished | claim | offer-forced: no tonic hydration claim; rendered "smooth and shiny" (Ad 03) |
| hydrated | claim | offer-forced: rendered as "smooth" or "shiny" (tonic 80% smoother plus shine) (Ads 04, 05) |
| leave-it conditioner | product | offer-forced: the tonic is a leave-in, separate from Ebb's Conditioner SKU; rendered "leave-in" (Ad 04) |
| leave-in conditioner | product | offer-forced: rendered "leave-in" (the tonic is a leave-in, separate from the Conditioner SKU) (Ad 05) |
| #colorwowteammember | entity | offer-forced: brand tag swapped to #ebboceanclub (Ad 06) |
| * | all | offer-forced: residual line-table row-pairing hits (e.g. "Instantly", "best", multi-sentence beats) are brand-swap sentences kept verbatim apart from the swapped noun; no donor line is cut |