OUAI
599 Meta ads seen / 293 active; P&G-owned, >$80m. Sephora + Ulta. Hair, same shelf as Ebb.
Coco & Eve
491 / 94 active; >$120m 2024. Ocean-coded, colourful, hair. Sets with strike prices under ATC.
Sol de Janeiro
543 / 58 active; EUR 1.1bn net sales. Beach-coded, colourful. 3-step routine block with one add-all button on the PDP.
Saltair
1,463 / 561 active; ~$150m projected 2026. Ocean-coded hair and body. Two-set block under ATC.
Vacation
356 ads, seasonal; $40m 2024. Summer-coded, the loudest colour of the set. Scroll animations.
Touchland
4,752 / 405 active; $115m, sold for $700m. Colour-block product bands.
amika
137 / 1 active; $400m 2024. Colourful hair; build-your-routine tiers.
Evereden
1,138 / 152 active; ~$100m. Colourful, family hair and skin; Sephora from Oct 2025.
Tower 28 (client ref; the SECTION donor)
Client-named 10-07. Concern carousel, before/after with reviewer quotes, seals on gallery, Pair-it-with, FAQ. The design you do not like.
Summer Fridays (client ref)
Client-named 10-07. Sub&Save radio + sub price in sticky bar, highlights grid, study stats, how-to video.
ARMRA (the current base, picked 10-16)
Supplement PDP the live Ebb page was built on. Stat bars, value stack, ingredient carousel.
