Ebb Tonic · Q1 · the tangles myth-bust
A whole-ad port of a QuietLab VSL to the Instant Slip + Shine Leave-In Detangling Tonic, philosophy 1: the pool, the sun and the wash take off the slippery layer, so bare wet strands grip each other and knot, and every tool on the shelf aims at the brushing instead of the surface. No face, no generated footage, one voiceover over the brand's own clips.
| runtime | 277.9 s, 199 words a minute |
| shots | 113 cuts from 51 real clips, 0 generated |
| voice | w30-flandb, authoritative presenter, measured. The 52 sentences were voiced one call at a time and each one was transcribed and checked against the locked text; 64 calls were kept |
| cost | $1.30 in total: $1.19 of voice (135 calls, the discarded first approach included) and $0.11 of rented box time |
| generated footage | none. $0.00 drawn from the shared $5 cap |
| recurring picture | the pink brush through wet hair, 4 times; the pool, 4 times |
| heard against the script | 948 words heard over 278.4 s across 113 picture cuts. vspeech raised 10 findings; 5 are the Ab brand respelling or a homophone, 2 are function words Whisper did not emit, 3 were disproven against the sentence transcripts, and 0 stand. No dead air. |
Flags
- Donor transcript gap 1, beat 13: "...but it's also painful, slow, and it snaps hair, and let's be so that the strands can't grip each other and the hair stays slippery..." - whisper dropped the words after "and let's be" when the donor was transcribed. Read as written, kept in the cut, flagged for Kalp. Not repaired here.
- Donor transcript gap 2, beat 23: "The other thing about leave-ins is that they actually leave a residue, created their Marine BioRepair Complex for added slip" - the verb phrase before "created" is missing. Read as written, kept in the cut, flagged for Kalp. Not repaired here.
- Length 0.78x of the donor: the price, guarantee and discount beats have no Ebb version.
- GAP beat 24: the library holds no seaweed, sea moss, sea kelp or plant-keratin footage. The ocean, a beach and a lake stand in while those nouns are said.
- GAP beat 25: no usable Sephora footage. The one Sephora interior in the library pans across five rival brands, so "teamed up with Sephora" runs on the client's own ebb endcap, cropped off the aisle signage.
- GAP beat 10: no microscope or strand-level footage of the layer coming off. The water doing it - an outdoor shower, the pool - stands in.
- GAP beat 30: no clip is labelled as bleached hair, so "even if you bleach your hair" runs on three different women.
- GAP beats 18 and 32: no review wall or rating screen that shows the Tonic. The spoken 4.9 and 600 run on real hair and the bottle, not on a screen that would show a different SKU at a different price.
The cut
ebb-Q1-tangles-mythbust: 113 shots, 278.4 s (video 278.40 s, 8352 frames; audio 278.37 s)